When it comes to strategy, think big

To create a strategic roadmap for your business you don’t need heaps of wonderful resources; you only need to give up your preconceived ideas about strategy. Sometimes the thing that holds a small business back is small thinking.

Keep your enthusiasm in check

You don’t need to strategise constantly; rather make sure that you understand the market conditions and that you have attainable goals – don’t plan too much.

Challenge assumptions

Believing in the status quo is not part of a successful entrepreneur’s strategy. Attempt playing devil’s advocate with your new ideas, then get your team together and devise plans to make the idea viable.

Avoid myopia

You can build a sales strategy based on the outcome you desire. Don’t miss out on opportunities because you are caught up in day-to-day activities. Change your perspective and get your team to think creatively.

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This article is a general information sheet and should not be used or relied upon as professional advice. No liability can be accepted for any errors or omissions nor for any loss or damage arising from reliance upon any information herein. Always contact your financial adviser for specific and detailed advice. Errors and omissions excepted (E&OE)